This project was done together with Hanna Morse Andeberg. The brief
for the project was to create a hypothetical sub brand for an already existing brand, to improve customer engagement and ensure modernisation opportunities.

Messina Gelato was chosen for this project as they are already well known and liked, which posed more of a challenge to find ways to improve on the brand. The solution was a new major Messina store that would consist of two sub brands; Messina More & Messina Drinks. Messina More would be an all vegan gelato store focused on inclusivity and customer engagement, whereas Messina Drinks would be a gelato cocktail bar focused on creativity, fun and community.

For this project Hanna and I did mostly everything together; brainstorming, ideating, logo design & research. The only thing we
split up and did separately was the touch points for each sub brand, Hanna focused on the Messina More touch points and I focused on
the Messina Drinks touch points